UK
Always Up
Udaya KumarSivagurunathan.
An Author · 13 Years in UX · Lead UX Designer
Author & UX AI Educator.
Building Experience That Lasts Forever.
Making India the design differentiator for the world
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Years in UX
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Global Companies
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Laws of UX Thinking
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Academy for UX Thinking
13 Years in UX. One Vision for India.
My journey began in 2014 as an Interaction Designer at HCL in Chennai. Thirteen years, four global companies, and one Behance award later, I lead UX at Siemens, designing experiences used by people around the world.
Along the way I learned that great design isn't about screens. It's about thinking. That belief became Dravintel Academy for UX Thinking, and my book Before the Screen: 22 Laws of UX Thinking, teaching designers how to think before they draw a single pixel.
My vision is bigger than my career: to make India the design differentiator for the world: not a follower of the West, but the place where experience is built to last forever.
What I Do
Four ways I can help you build, learn, and grow.
01
UI/UX Design
Design that moves business metrics. Beyond pixels, built on UX thinking.
02
Web Development
Fast, modern websites. HTML/CSS/JS. Deployed on Vercel.
03
UX Education
Dravintel Academy for UX Thinking. Learn to think before you design.
04
AI Automation
Chatbots, n8n workflows, smart agents. 24/7 automation.
The Journey
13 years. One mission. Zero shortcuts.
2014
Interaction Designer at HCL
Chennai. Where the journey began.
2015
Behance Award for Best UX Designer
Held at Zoho, Chennai.
2016
Interaction Designer at Keastone Software Labs
Bengaluru.
2017
Usability Expert at Siemens
Bengaluru.
2019
Columnist at UX Mint
Madrasters Core Member.
2020
Senior UX Designer at Verizon
Chennai.
2022
Senior UX Designer at Siemens
Bengaluru.
2024
Lead UX Designer at Siemens
Bengaluru.
2025
Dravintel Academy for UX Thinking
Teaching designers how to think, not just design.
2026
Author of Before the Screen
22 Laws of UX Thinking.
THE BOOK
Before the Screen
22 Laws of UX Thinking
Not a how-to book, a how-to-think book. Before the Screen goes beyond interfaces into how users think, behave, and make decisions.
Each of the 22 laws is a mental shift: a way to reason about experience, strategy, and behaviour before a single pixel is drawn.
THE BOOK
Before the Screen
22 Laws of UX Thinking
Not a how-to book, a how-to-think book. Before the Screen goes beyond interfaces into how users think, behave, and make decisions.
Each of the 22 laws is a mental shift: a way to reason about experience, strategy, and behaviour before a single pixel is drawn.
UX Thinking
Ideas on design, AI, and business, from the Dravintel channel.
Testimonials
What colleagues and leaders say about working with me.
I know Uday as a curious person who always wanted to explore the depth in design, connecting from nature and learning design and exploring the possibilities to provide best experience in building products. Someone who never settles down with ordinary thoughts. Wish him a fantastic journey in design.
Kingsley S
Founder, OctaKidz · UXMINT LLP · Visiting Faculty for Design at IIFC
LET'S CONNECT
Building experience that lasts forever.
Follow the journey: UX thinking, agentic AI, and design for India, shared as I build it.
Prefer email? dravintel@gmail.com